Home
Boston While Black — Campaign Proposal
$500K Community Crowdfunding Campaign
Prepared by Ila Corcoran · March 2025

90-Day Scope of Work

Three phases across 13 weeks — from strategy through campaign launch and early momentum. The full $500K raise extends beyond this engagement; a 90-day review determines the path forward.

Phase 1: Strategy & Foundation

Weeks 1–4
  • Campaign strategy, positioning & messaging framework
  • Investor personas, platform selection & Reg CF compliance
  • Campaign page copywriting & ambassador outreach plan

Phase 2: Buildout & Pre-Launch

Weeks 5–8
  • Campaign page buildout, email sequences & content calendar
  • Ambassador toolkit & referral program
  • Pre-launch warm list activation (target: 200+ leads)

Phase 3: Launch & Early Campaign Momentum

Weeks 9–13 (Campaign goes live early May)
  • Public launch & 72-hour opening push
  • Daily monitoring, community engagement & momentum pushes
  • 90-day review: performance report, pacing projection to $500K & continuation recommendation

Sample 13-Week Timeline

Key deliverables and milestones across the engagement. Dates assume mid-March start.

Wk 1–2
Campaign strategy, positioning document & investor persona mapping
Wk 3–4
Messaging framework, platform selection, Reg CF compliance & campaign page copywriting
Wk 5–6
Campaign page buildout, email sequences & ambassador toolkit
Wk 7–8
Pre-launch warm list activation (200+ leads), soft launch to inner circle & PR strategy
Wk 9
Campaign goes live — 72-hour opening push
Wk 10–11
Daily monitoring, community engagement & weekly momentum pushes
Wk 12–13
Pacing review, tactical adjustments & 90-day engagement review with continuation recommendation

Customize This Engagement

Choose how many hours per week you'd like Ila dedicated to your campaign, then pick a payment structure that fits your budget.

Weekly Hours 15 hrs/wk
15 hrs = full strategy + execution · 10 hrs = strategy + advisory · 5 hrs = advisory only
Weekly time commitment at $150/hr $2,250/wk
How would you like to pay?
Recommended
Retainer + Milestone Bonuses
Pay 65% as a guaranteed weekly retainer for my time, 35% as milestone bonuses — each triggered by a fundraising target or time threshold, whichever comes first
Lower Cash, Offer Equity
Reduce your cash cost by 35% by offering 0.25–0.5% equity via SAFE note instead
Defer Part of Payment
Pay 75% during the engagement, defer 25% until after the campaign closes — 10% premium on deferred amount for the flexibility
Flat Weekly Retainer
Pay 100% as a simple weekly retainer — straightforward, predictable, no bonuses
Weekly retainer (time-based, due regardless) $1,688/wk
Milestone bonuses (fundraising target or time threshold) $7,313
Guaranteed 90-day retainer $21,938
Milestone bonuses — each triggered by target or time, whichever comes first
% of $500K campaign goal 5.9%
Guaranteed If milestones hit Remaining goal

Reporting & Accountability

Structured communication to keep the campaign on track.

Weekly Strategy Sync

60-min standing call — progress, blockers, and priorities for the week ahead.

Bi-Weekly Dashboard

Funds raised, pipeline, conversion rates, community metrics, pacing vs. target.

Monthly Executive Memo

Strategic assessment for leadership and advisors with risk flags and course corrections.

Key Metrics

Warm leads, email rates, page conversion, funds vs. pacing, ambassador activation.