Proposal for Boston While Black

Engagement Overview

A 90-day strategic engagement to plan, build, launch, and execute a $500K community crowdfunding campaign — activating Boston While Black's community as investors in Sengo's mission.

Campaign Goal

$500,000

Engagement Length

13 Weeks

Weekly Commitment

20 hrs/wk

Target Launch

Early May 2025

90-Day Scope of Work

Three distinct phases, each with clear deliverables and milestones tied to campaign readiness and execution.

Phase	Timeline	Key Deliverables
Phase 1: Strategy & Foundation	Weeks 1–4	Campaign strategy & positioning document Investor persona mapping & segmentation Platform selection & compliance review (Reg CF) Narrative development & messaging framework Campaign page copywriting & asset brief Community ambassador identification & outreach plan
Phase 2: Buildout & Pre-Launch	Weeks 5–8	Campaign page buildout (copy, visuals, video direction) Email drip sequences & social content calendar Ambassador toolkit & referral program design Pre-launch "warm list" activation (target: 200+ leads) Soft launch to inner circle for early momentum PR & media outreach strategy
Phase 3: Launch & Execution	Weeks 9–13	Public campaign launch & first 72-hour push Daily campaign monitoring & optimization Community engagement & investor communications Weekly momentum pushes (events, social proof, milestones) Mid-campaign assessment & pacing adjustments End-of-engagement report & extension recommendation

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Weekly Hours 20 hrs/wk

Recommended: 20 hrs/wk for full strategic + execution support

Hourly Rate $150/hr

Range reflects experience level for fractional fundraising leadership

Engagement Duration 13 weeks

90 days recommended; shorter engagements reduce execution runway

Milestone-Based Payment

Tie 30% of compensation to campaign milestones instead of fixed retainer

Equity Offset

Reduce cash compensation by 20% in exchange for advisory equity (0.25–0.5%)

Monthly Retainer

$12,000

Weekly Retainer

$3,000

Milestone Pool

$0

Equity Component

None

Total Engagement Cost

$39,000

13 weeks × 20 hrs/wk × $150/hr

Milestone Payment Breakdown

When milestone-based payments are enabled, 30% of total compensation is tied to these campaign performance gates.

1

Strategy Approved & Platform Live

Campaign strategy document signed off, platform selected, compliance filed, campaign page draft complete.

$0
2

Pre-Launch Warm List ≥ 200 Leads

200+ qualified leads captured through email sequences, ambassador outreach, and community activation.

$0
3

Campaign Reaches $125K (25% of Goal)

First major funding milestone hit during active campaign, demonstrating traction and community buy-in.

$0
4

Campaign Reaches $250K (50% of Goal)

Halfway milestone achieved, validating pacing strategy and warranting potential engagement extension.

$0

Campaign Pacing & Community Activation

A disciplined approach to building momentum before, during, and after launch.

Pre-Launch (Weeks 1–8)

Build anticipation through insider access, early-bird messaging, and ambassador recruitment. Goal: 200+ warm leads and a "Day 1 investor" cohort ready to commit on launch.

Launch Sprint (Weeks 9–10)

High-intensity 72-hour opening push targeting 15–20% of goal. Leverage social proof, media hits, and community events to create FOMO and early momentum.

Sustained Push (Weeks 11–13)

Weekly themed pushes (milestone celebrations, founder story series, investor spotlights). Monitor pacing daily and adjust tactics based on conversion data.

Post-Engagement Review

Comprehensive performance report with campaign health assessment, pacing projections, and recommendation on whether/how to extend engagement through campaign close.

Cadence, Reporting & Accountability

Structured communication to keep all stakeholders aligned and the campaign on track.

Weekly Strategy Sync

60-minute standing meeting with Sengo leadership to review progress, surface blockers, and align on priorities for the coming week.

Bi-Weekly Dashboard Report

Written report covering: funds raised to date, investor pipeline, conversion rates, community engagement metrics, and campaign pacing vs. target.

Monthly Executive Summary

High-level memo to leadership and advisors with strategic assessment, risk flags, and any recommended course corrections.

Key Accountability Metrics

Warm leads generated, email open/click rates, campaign page conversion rate, funds raised vs. pacing target, ambassador activation rate, investor count.

Risk Management

Proactive identification and mitigation of common crowdfunding campaign risks.

Slow Early Traction Mitigation: Pre-launch warm list ensures Day 1 commitments. If launch falls below 10% in first week, activate contingency outreach to secondary networks and increase paid promotion.
Community Fatigue Mitigation: Varied content cadence (stories, data, events, testimonials) prevents message repetition. Ambassador program distributes outreach load across trusted voices.
Platform or Compliance Delays Mitigation: Platform selection and Reg CF review begins Week 1. Parallel-path two platform options to avoid single point of failure.
Mid-Campaign Stall Mitigation: Weekly pacing reviews with pre-planned "momentum plays" (milestone events, media pushes, matching challenges) ready to deploy if velocity drops.

Sengo × Boston While Black