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Angel Due Diligence

Systematically evaluate startup investment opportunities. Rate each dimension, flag risks, and generate a comprehensive assessment.

1 Company Overview

Capture the basics about the startup you're evaluating.

2 Deck Review

Upload a pitch deck, paste a Canva link, or drop in a crowdfunding listing URL. Sengo will analyze the content and surface guidance, red flags, and questions to ask.

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Drop pitch deck here or click to upload
PDF, PPT, PPTX, or images accepted
or paste a link
Supports: Canva presentation links, Republic, Wefunder, StartEngine, Dealmaker, and other crowdfunding platform listings

Sengo is analyzing your pitch deck...

Evaluating structure, completeness, and flagging areas for review
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Sengo Deck Analysis Due diligence guidance for angel investors
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Sengo Score

3 Team Assessment

The team is often the most important factor at the early stage. Evaluate the founders and key hires.

Founder-Market Fit
Do the founders have deep domain expertise and unique insight into this problem?
WeakStrong
Execution Ability
Have founders demonstrated the ability to build, ship, and iterate quickly?
WeakStrong
Coachability & Self-Awareness
Are the founders receptive to feedback and honest about challenges?
WeakStrong
Team Completeness
Does the team cover technical, business, and domain needs? Any critical gaps?
WeakStrong
Founder Resilience & Grit
Evidence of perseverance through adversity? Past failures and what they learned?
WeakStrong

4 Market Opportunity

Assess the size, growth, and dynamics of the target market.

Market Size & Growth
Is this a large and/or rapidly growing market?
Small/StagnantLarge/Growing
Timing
Is now the right time for this solution? What tailwinds or headwinds exist?
Too early/latePerfect timing
Competitive Landscape
How crowded is the space? Can this company win despite competition?
Crowded/ToughOpen/Winnable

5 Product & Technology

Evaluate the product's current state, defensibility, and technical foundation.

Product Quality & UX
Is the product well-built? Is the user experience compelling?
PoorExcellent
Defensibility / Moat
Network effects, IP, switching costs, data advantages, brand, regulatory?
No moatStrong moat
Technical Risk
Can the technology actually deliver? Any fundamental technical challenges?
High riskLow risk
Scalability
Can the product/business scale without proportional cost increases?
Hard to scaleHighly scalable

6 Traction & Metrics

Hard numbers matter. Evaluate the evidence of product-market fit.

Product-Market Fit Signal
Do users love this product? Organic growth, retention, NPS?
No signalStrong PMF
Unit Economics
Are the unit economics viable and improving?
UnsustainableStrong

7 Financials & Deal Terms

Evaluate the financial health and proposed investment terms.

Valuation Reasonableness
Is the valuation justified given stage, traction, and market comps?
OvervaluedFair/Attractive
Terms Favorability
Pro-rata rights, information rights, investor-friendly terms?
UnfavorableVery favorable

8 Red Flags & Risks

Click any item that applies. Be honest -- identifying risks early protects your capital.

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No full-time founder All founders still working other jobs with no transition plan
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Founder conflict or dysfunction Signs of disagreement, unclear roles, or founder breakup risk
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No traction after significant time Company has been working for 12+ months with minimal progress
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Unclear revenue model No convincing path to monetization or unrealistic pricing assumptions
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Unreasonably high valuation Valuation out of line with stage, metrics, and market comps
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Single customer dependency Revenue concentrated in one or two customers
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Regulatory or legal risk Business model may face regulatory challenges or pending legal issues
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No defensibility Easy to replicate, no IP, no network effects, no switching costs
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Excessive burn rate Spending far exceeds revenue with insufficient runway
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Reluctant to share information Founders evasive about metrics, financials, or cap table
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Excessive pivots Company has changed direction multiple times without traction
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Cap table problems Founders have too little equity, too many investors, or messy structure

9 Due Diligence Checklist

Track the documents and references you've reviewed. Click to mark as complete.

  • Reviewed pitch deckDocuments
  • Reviewed financial model / projectionsDocuments
  • Reviewed cap tableDocuments
  • Reviewed legal docs (SAFE, term sheet, articles of incorporation)Legal
  • Had in-depth call or meeting with foundersDiligence Calls
  • Spoke with customers or usersReferences
  • Completed founder reference checks (former colleagues, investors)References
  • Saw product demo or used the productProduct
  • Conducted independent market researchMarket
  • Analyzed competitors independentlyMarket
  • Reviewed founder LinkedIn profiles and backgroundBackground
  • Checked for lawsuits, liens, or legal issuesLegal

10 Summary & Decision

Your overall assessment based on all the data gathered.

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Overall Score (out of 50)
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Team
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Market
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Product
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Traction
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Deal Terms
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Deck Score
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Red Flags
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Valuation / Cap
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Your Check
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Instrument